In order to promote the newly launched Nike Blazer Mid 77 Jumbo product line, hypefun. chooses to approach young male customers by displaying product through micro fashion KOLs/Influencers channels. A short targeted project are planned within 2 weeks to help increasing brand awareness as well as driving traffic to the product page on website.
In this campaign, we are responsible for researching the market, users’ shopping habits as well as finding out which KOLs/Influencers have the potential to have a high impact on this shopping behaviour. Immediately after determining the list of KOLs participating in cooperation, a detailed content direction and execution plan including posting timeline are developed for each article of KOL, from the process of submitting products, reviewing content to airing articles, to ensure the customer journey of target audiences will be full-filled and end by the product purchase page.
The whole campaign help hypefun. reached more than: