With so many image file formats available—BMP, EPS, JPEG, PNG, and GIF to name a few—how do you determine which is right image format for your email?
Most people say content marketing is at the core of the marketing team.
Please note that the research is split into visionaries and leaders, those who are experts in content marketing or leaders. Most marketers also use an editorial calendar.
Every e-commerce shopper is unique. This teaching is something that we learn from “Designing for 5 Types of E-commerce Shoppers”, by The Nielsen Norman Group. There are different types of e-commerce customers: some visit with a specific product in mind, others want to explore what to purchase, and others navigate your online store just to kill time. Identifying different user types is critical for the design team to ensure that they build appropriate experiences for all sorts of shoppers. In other words, different users have a distinct relationship with brands, their type of relationship can directly influence a purchase decision. Continue reading
Creating a digital marketing strategy to take your brand to a point where it is widely recognizable, valued, and meets desired needs requires proper research work and understanding.
When someone searches on Google (or Bing), they are expressing a problem they are seeking to solve, or a question they need the correct answer to. The “raison d’être” of Google and Bing has always been to guide their users quickly and simply to the best available result.